Rakuten Group is one of the world’s leading Internet service companies, providing a variety of consumer- and business-focused services including eCommerce, eBooks & eReading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania.
Rakuten, Inc. is a Japanese electronic commerce and Internet company based in Tokyo, Japan. Its e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
Rakuten.com, formerly known as Buy.com, is a high quality and trusted website that many customers use each day for all sorts of different purchases. If you have an ecommerce website, and you want to start selling through Rakuten as well, it is easy to get started with the site. Of course, you have to realize you will be in competition with a host of other sellers, many of whom are selling products similar to yours.
Use the Marketing Tools: Rakuten.com wants you to make more sales because they make money from those sales. Thus, they offer some great marketing tools you can use in order to make the most out of your product pages and store. You could work on increasing your performance level on Rakuten.com on your own, or you could get help and tools from a third party, such as Appath. Find the solution that works the best for your business and that makes the most sense for your eCommerce website and your goals.
Create a Storefront: Brand promotion is vital in today’s world, and you can do that by creating a branded storefront through Rakuten. Sellers can add their logos and other images to their storefront, which they can make look similar to their own site. Rakuten does not allow links on their site that lead away from it though. In addition, they do not allow images or text that imply links. For example, if your logo normally has a .com along with it, you will need to remove the .com before you put it on your storefront.
In addition to creating a storefront, it is also possible to create custom product pages for those products you want to highlight. They make it easy to add taglines to the products, and even to add videos. Controlling all of the content on those pages is actually quite easy too thanks to the management tools they offer. Having custom product pages can help to increase the conversion rate for the products you feature on those pages.
Take Advantage of Promotions: Rakuten.com offers some great promotional tools, such as Daily Deals. Sellers are able to become part of those daily deals and other special deals, which garner the attention of many buyers. They can be a great way to sell a large amount of a product you want to move.
Understanding how to use Rakuten and all of the features and tools that they offer can be a bit intimidating at first, especially for those who are trying to work with a large number of the bigger eCommerce websites to sell their products. Remembering all of the rules for the different sites can be difficult. Having someone who can help with the management and provide you with tools that make it easier to run your business can make all the difference in the world. Appath has the tools, technology, and experience to help. Rakuten is a great site, and it can really help you grow your ecommerce website business.
Manage Listings : Once you have completed the Setup Guide you will need to map the Rakuten.com Shopping Template in ChannelAdvisor. ChannelAdvisor Product Mapping Templates are used to define the product data that will be sent to the marketplace. The template will contain all the fields accepted by the Marketplace and will allow you to specify what inventory information should be sent for each product listing. Once you have activated your Rakuten.com Shopping integration you should begin seeing activity almost immediately. You may notice that some of your products have not listed properly or have not listed at all. It will be crucial that you consistently manage your Rakuten.com Shopping account to monitor these issues. ChannelAdvisor provides you with a dashboard that assists you with this effort. The Rakuten.com Shopping Product Overview page is a marketplace-specific dashboard that provides you with an overview of the current status of all your products assigned to Rakuten.com Shopping.